Write so Google (and the World) Can Find You: Optimizing Content for Google SEO (60 minutes)
If Google can't find you, you don't exist. Word choice is key to improving our Google search ranking. And, you’ll be happy to know, it isn’t as difficult as you may think. Improve your Google search rank with these simple, though often neglected, writing tips. 

How to Get People to Read to the End of Your Blog (60 minutes)
I dreamed of being a famous author. Now I wonder if anyone reads my stuff. This is the problem: People don't read to the end of anything anymore. According to the Nielsen Norman Group, people only get through 20% of a page containing 600 words. Unless. Unless the benefit to readers outweighs the cost. Be the blogger you want to be. 

35 Ways to Boost Your Blog (60 minutes)
Do you feel invisible? Do you write only to find a handful of people are reading it? Small changes in writing and marketing can result in big gains. Use any of these 35 simple ways to gain new followers.

Writing Your Online Bio (60 minutes)
Creating an online bio helps position both you and Extension as the best source for reliable information. Be the one Google (and the world) chooses by following this simple template for creating engaging and SEO-rich bios.

Yes, Intellectual Property Policies Apply to Us (60 minutes)
Copyright laws protect the creators of intellectual property from the unauthorized use of their content. Avoid costly fees and embarrassing charges as we learn to create educational and marketing content without violating copyright and trademark laws.

Words Matter: Understanding What Makes People Act (3 hours)
Every customer, donor, volunteer, member takes a journey that ends with them either walking away or buying whatever opportunity we are selling. Explore how people make purchasing decisions. This workshop focuses on writing to make people care so they'll do what we're asking of them. Craft powerful marketing message one-liners, fundraising letters, elevator speeches, and program descriptions.

Creating Impactful Impact Reports (60 minutes)
We often move so quickly to the next project we don’t take time to tell stakeholders our impact for the year. With this proven template, you’ll impress donors and key stakeholders without taking away from programming time.

Write Emails People Will Read (60 minutes)
Only 5% of readers make it to the end of an email, so all the things you think people are learning, they're not. It’s frustrating and time consuming to repeat information they should already know. I’ve got a proven template that will work for every email you send. Write it once and get the response you need.  

Understand What You Can and Can’t Do in Email Marketing: How the CAN-SPAM Act Impacts Extension Emails (60 minutes)
The CAN-SPAM governs electronic direct marketing. "It covers all commercial messages, which the law defines as ‘any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,’ including email that promotes content on commercial websites." (FTC) Learn the seven requirements for email correspondence and marketing. 

Email Marketing: Nurturing the Customer You Worked So Hard to Get (60 minutes)
Every customer, client, and partner takes the same journey with us, beginning with curiosity and hopefully ending with commitment. Walk through the process of building both nurture campaigns and sales campaigns as you help people find solutions to their problems.

Write Emails People Will Read (60 minutes)
Only 5% of readers make it to the end of an email, so all the things you think people are learning, they're not. It’s frustrating and time consuming to repeat information they should already know. I’ve got a proven template that will work for every email you send. Write it once and get the response you need.  

Words Matter: Understanding What Makes People Act (up to 3 hours)
Every customer, donor, volunteer, member takes a journey that ends with them either walking away or buying whatever opportunity we are selling. Explore how people make purchasing decisions. This workshop focuses on writing to make people care so they'll do what we're asking of them. Craft powerful marketing message one-liners, fundraising letters, elevator speeches, and program descriptions.

Write Web Content (60 minutes)
Web pages aren’t encyclopedias, yet so many of our websites spit out information without asking if anyone wants to know it. Write content that helps people solve their problems, and you’ll see higher page views and longer time on page.

Write Your Online Bio (60 minutes)
Creating an online bio helps position both you and your organization as the best source for reliable information. Be the one Google (and the world) chooses by following this simple template for creating engaging and SEO-rich bios.

Write so Google (and the World) Can Find You: Optimizing Content for Google SEO (60 minutes)
If Google can't find you, you don't exist. Word choice is key to improving our Google search ranking. And, you’ll be happy to know, it isn’t as difficult as you may think. Improve your Google search rank with these simple, though often neglected, writing tips. 

Writing Event Descriptions that Draw Participants (60 minutes)
It’s easy to list the time and place for an event and think you’ve done enough marketing. People have many options available to them, so be sure yours is the one they choose. Fill every seat and reach new audiences when you change the way you describe your events.

Writing the Perfect Press Release (60 minutes)
I heard it; that collective sigh across the system when you even think about writing a press release. I will teach you the tricks to turn writing releases into the best part of your day.

Yes, Intellectual Property Policies Apply to Us (60 minutes)
Copyright laws protect the creators of intellectual property from the unauthorized use of their content. Avoid costly fees and embarrassing charges as we learn to create educational and marketing content without violating copyright and trademark laws.

Write Event Descriptions that Draw Participants (60 minutes)
It’s easy to list the time and place for an event and think you’ve done enough marketing. People have many options available to them, so be sure yours is the one they choose. Fill every seat and reach new audiences when you change the way you describe your events.

Writing the Perfect Press Release (60 minutes)
I heard it; that collective sigh across the system when you even think about writing a press release. I will teach you the tricks to turn writing releases into the best part of your day.

Email Marketing: Nurturing the Customer You Worked So Hard to Get (60 minutes)
Every customer, client, and partner takes the same journey with us, beginning with curiosity and hopefully ending with commitment. Walk through the process of building both nurture campaigns and sales campaigns as you help people find solutions to their problems.

Understand What You Can and Can’t Do in Email Marketing: How the CAN-SPAM Act Impacts Extension Emails (60 minutes)
The CAN-SPAM governs electronic direct marketing. "It covers all commercial messages, which the law defines as ‘any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,’ including email that promotes content on commercial websites." (FTC) Learn the seven requirements for email correspondence and marketing. 

Yes, Intellectual Property Policies Apply to Us (60 minutes)
Copyright laws protect the creators of intellectual property from the unauthorized use of their content. Avoid costly fees and embarrassing charges as we learn to create educational and marketing content without violating copyright and trademark laws.

Words Matter: Understanding What Makes People Act (3 hours)
Every customer, donor, volunteer, member takes a journey that ends with them either walking away or buying whatever opportunity we are selling. Explore how people make purchasing decisions. This workshop focuses on writing to make people care so they'll do what we're asking of them. Craft powerful marketing message one-liners, fundraising letters, elevator speeches, and program descriptions.

Write Emails People Will Read (60 minutes)
Only 5% of readers make it to the end of an email, so all the things you think people are learning, they're not. It’s frustrating and time consuming to repeat information they should already know. I’ve got a proven template that will work for every email you send. Write it once and get the response you need.  

Creating Impactful Impact Reports (60 minutes)
We often move so quickly to the next project we don’t take time to tell stakeholders our impact for the year. With this proven template geared to how Extension works, you’ll impress donors and key stakeholders without taking away from programming time. Learn the four-step approach to Impact Report Writing: Issue | Action | Impact | Storytelling.

Words Matter: Understanding What Makes People Act (3 hours)
Every customer, donor, volunteer, member takes a journey that ends with them either walking away or “buying” whatever opportunity we are “selling.” Explore how people make "purchasing" decisions. This workshop focuses on writing to make people care so they'll do what we're asking of them. Craft powerful marketing message one-liners, fundraising letters, elevator speeches, and program descriptions.

Write the Perfect Press Release (60 minutes)
I heard it; that collective sigh across the system when you even think about writing a press release. Learn the tricks to turn writing releases into the best part of your day.